GPS data is personal data
As soon as location data can be linked to an identifiable person, it is personal data under the GDPR. With company vehicles, this is almost always the case: the vehicle is assigned to a specific employee, so the vehicle’s location equals that person’s location.
This applies to:
- GPS trackers in company cars
- Location data from company phones
- Route logging via onboard computers
- Apps that track the location of field staff
Because location data provides detailed insight into someone’s behaviour and movements, the GDPR treats it as particularly sensitive.
Two Belgian cautionary tales
Labour Court Leuven: 24/7 tracking is unlawful
An employer installed GPS trackers in company vehicles and tracked employees continuously, including outside working hours. The vehicle was used both professionally and privately. The court ruled:
- 24/7 tracking is a disproportionate interference with private life
- The employer had no clear, legitimate purpose for continuous surveillance
- Employees were insufficiently informed about the data processing
Result: the processing was unlawful. The employer lost the case.
Belgian DPA fine: transport company (2022)
A transport company collected GPS data from drivers via onboard computers. The Data Protection Authority (GBA) found:
- No clear legal basis (legitimate interest not properly substantiated, no valid consent)
- No internal privacy policy on the use of GPS data
- Insufficient information to drivers about what happened with their data
Result: administrative fine for lack of transparency.
When IS GPS tracking permitted?
GPS tracking is not prohibited, but you must meet strict conditions:
1. You have a clear, specific purpose Examples of valid purposes:
- Route optimisation and planning
- Vehicle theft prevention
- Invoicing based on kilometres driven
- Employee safety in high-risk areas
“Checking whether employees are actually working” is rarely a valid purpose.
2. You choose the right legal basis
- Legitimate interest is the most common basis for GPS tracking, but you must conduct and document a balancing test
- Consent is problematic in an employment relationship due to the power imbalance; an employee can hardly give “free” consent
3. You limit tracking to what is necessary
- Only during working hours, not 24/7
- Only the data you actually need (e.g. start and end point, not position every second)
- No tracking of private journeys
4. You inform your employees
- Include GPS tracking in your employee privacy policy
- Explain: what data, for what purpose, how long retained, who has access
- Inform employees before activating tracking, not afterwards
5. You conduct a DPIA For systematic, large-scale tracking, a Data Protection Impact Assessment (DPIA) is mandatory. Document the risks and the measures you take.
Do’s and don’ts
What you SHOULD do
- Document GPS usage in your processing register and employee privacy policy
- Limit tracking to working hours unless you have a specific justification
- Limit access to GPS data to managers who genuinely need it
- Conduct a DPIA for large-scale tracking
- Apply pseudonymisation where possible (e.g. vehicle ID instead of employee name)
- Set retention periods and automatically delete old GPS data
What you should NOT do
- 24/7 tracking without a compelling necessity
- Base tracking on general consent (“you signed the employment contract, so you consent”)
- Use GPS data for purposes other than those for which you collected it (e.g. collected for route planning, used for performance evaluation)
- Retain GPS data longer than necessary
- Ignore the data breach notification obligation if GPS data is leaked
What should you do now?
- Identify whether you process GPS data (company vehicles, phones, apps)
- Document the purpose, legal basis and retention period in your processing register
- Check whether employees are informed via the employee privacy policy
- Limit tracking to working hours and necessary data
- Conduct a DPIA if you systematically process location data
- Set retention periods and automatically delete old GPS data
GDPRWise helps you document all your processing activities, including GPS tracking. With automatically generated privacy policies and recommendations.